Concept

Eco Contributions

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Category

Concept

Duration

6 weeks

Timeframe

Semester 4, 2026

Overview

A multimodal bag return system embedded into Blinkit's delivery flow, using wallet credits to incentivize packaging reuse without additional hardware.

The Problem

Quick commerce platforms generate significant single-use packaging waste, but no in-app mechanism exists to close the loop.

The Approach

Research across 64 survey responses, warehouse interviews, and focus groups revealed that waste is behavioral, not infrastructural. The solution embeds a bag return prompt into the existing delivery handoff users hand bags to the delivery partner, scan via phone camera, and receive instant wallet credit.

Expertise

Story

ResearchConceptProduct DesignBrandingDevelopmentMVP

Deliverables

ResearchUX/UIDesign SystemPrototypeWebsiteApplication

Experience

ProductivityEducationCommunityBrand ExperienceCreative ExpressionSocial Impact
Tools
FigmaUser ResearchSurveysPrototyping
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